December 2011
Beginner to intermediate
256 pages
7h 45m
English
book
Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
by Brent Dykes
Content preview from Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 6. Mobilize For Success
“The value of an idea lies in the using of it.”
–Thomas Edison
You’ve completed your analysis and found some impressive optimization opportunities—now how do you mobilize your company to seize them? The formula for success is simple. To create value as a web analyst, your analysis needs to effect a change. Change requires action. Action is dependent upon your company recognizing that a significant gap exists between the current state and the ideal state. Someone needs to be compelled to act on closing the gap. If your internal teams don’t recognize the gap or opportunity, they won’t implement any changes. They’ll ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.