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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business by Brent Dykes

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About The Author

Brent Dykes has been focused on enterprise-level web analytics for more than seven years. He was one of the first business consultants hired by Omniture in 2004 and has worked with such industry leaders as Microsoft, Sony, EA, HP, Dell, Comcast, Nike, Allstate, Cisco, Redbox, Samsung, Nintendo, and USA Today. In his time within the Omniture Business Unit at Adobe, he has led industry-specific consulting teams for multiple products (Adobe SiteCatalyst, Test&Target, Insight) and now leads a team focused on strategic areas such as predictive analytics and web governance.

Brent has been involved in online marketing for more than ten years, including positions at Blast Radius (WPP), Lands’ End, and Microsoft. Brent has a BBA (Marketing) ...

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