Abstract
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether the author is an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, writers for the web must address the unique environment of the digital world. This book will help writers of all levels produce web content that generates results.
Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre—ads, articles, blogs, email blasts, newsletters, social media, or websites—must ...
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