PNG Optimization Strategies
The following are a few strategies for keeping PNG file size small and for using PNGs wisely.
Use 8-bit (or smaller) PNGs. Index color PNGs will always be smaller than their 24-bit RGB counterparts.
Use JPEGs instead of RGB (24-bit) PNGs. Photographic images are best saved in JPEG format for use online. The resulting file sizes are smaller (with only minimal image quality loss) and more appropriate for web delivery.
Use GIF optimization techniques. 8-bit PNGs benefit from all the same tactics used to minimize GIFs, including limiting dithering and reducing the number of colors and bit-depth. See Chapter 19 for more information on optimization methods.
Avoid interlacing. Interlacing always adds to the size of a PNG. It is usually unnecessary anyway for small graphics or any graphic accessed via a high-bandwidth connection or locally (as from disk or CD-ROM).
Use maximum compression (if available) for final images. If your image tool offers control over compression, use level 9 (or “max” or “slowest”) for the final version of your image. Use lower compression (3 or 6) for intermediate saves. Many commercial programs (such as Fireworks) handle compression and filter application internally, so you may not have control over specific levels.)
Create PNGs from GIFs. Depending on the tool you’re using, you may be able to squeeze extra bytes out of a PNG by creating it from a GIF (which is already in indexed color format) instead of from an RGB source. ...
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