November 2012
Beginner to intermediate
304 pages
8h 47m
English
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CHAPTER 5Creating the Web Site
WEB SITE GOALS
Before one can begin designing a web site, it is necessary to determine the purpose of the site and outline the goals for the web site. For a musician or singer, these goals should include the following:
- Creating and reinforcing brand awareness
- Advertising and promoting products (recordings and concert tickets)
- Generating direct sales (mail order and e-commerce)
- Creating a sense of community among an artist's fans
- Creating repeat traffic
The design will need to incorporate aspects that support and enhance these goals. It should be attractive and suit the artist's image. It must also be designed to appeal to the target market.
Branding
Branding is described as creating a distinct personality ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.