O'Reilly logo

Web Marketing for the Music Business by Tom Hutchison

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Index

A

AAC, see Advanced Audio Coding (AAC)

Accessibility, in market segmentation, 148

Address book, MySpace band site set-up, 204205

AdSense ad overuse, 228 contextual advertising, 196 definition, 11, 197 and Web 2.0, 3

Advanced Audio Coding (AAC) audio compression, 120 definition, 132

Advertiser-funded music, as trend, 25

Advertising advantages and disadvantages, 3234 via cell phones, 259260 consumer advertising, 32, 40 contextual advertising, 196, 197 co-op advertising, 33, 36, 40 on Internet, 193196 print advertising, 36 trade advertising, 32, 41 and web host choice, 50 web site mistakes, 228

Adware definition, 241 and personal information, 240

AdWords contextual advertising, 196 definition, 11 Internet advertising, 195 and Web 2.0, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required