February 2013
Beginner
320 pages
9h 40m
English
Content preview from Web Marketing for the Music Business, 2nd Edition
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Contents
| FIGURES | |||||||
| TABLES | |||||||
| FOREWORD | |||||||
| CHAPTER 1. | Development of Music Marketing on the internet | ||||||
| CHAPTER 2. | State of the Market | ||||||
| CHAPTER 3. | Overall Music Marketing Strategy | ||||||
| CHAPTER 4. | Domains and Hosts: Nuts and Bolts | ||||||
| CHAPTER 5. | Creating the Web Site | ||||||
| CHAPTER 6. | HTML and Scripts | ||||||
| CHAPTER 7. | Optimizing and Monitoring Your Web Site to Increase Traffic | ||||||
| CHAPTER 8. | Audio and Video for Your Web Site | ||||||
| CHAPTER 9. | E-commerce and Financial Transactions | ||||||
| CHAPTER 10. | Finding Your Market | ||||||
| CHAPTER 11. | Successful Promotion on the Web | ||||||
| CHAPTER 12. | Social Networking Sites | ||||||
| CHAPTER 13. | Professional, Legal and Ethical Issues | ||||||
| CHAPTER 14. | Mobile Media | ||||||
| CHAPTER 15. | Mobile Music Marketing | ||||||
| INDEX | |||||||
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