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Web Marketing for the Music Business, 2nd Edition by Tom Hutchison

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Web Marketing for the Music Business

Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business includes basics and advice on web site creation:

•  Setting up your web site and web site design

•  Selecting your domain name and host

•  Using HTML, Java, widgets, Flash, and RSS to charge up your web site

•  Using search engine optimization (SEO) methods for the best search engine rankings

•  Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans

•  Monitoring site traffic and using analytic tools

•  Adding audio and video to your site

•  Choosing ...

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