February 2013
Beginner
320 pages
9h 40m
English
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Foreword
My friend and colleague Tom Hutchison and I knew in the fall of 2005 that the transitioning business model for the music industry required that we add to our curriculum to prepare our students for success after graduation. We were both professors in the largest music business degree program in the U.S. near Nashville at Middle Tennessee State University, and we knew we needed to develop a course that teaches how to effectively incorporate new technologies into music marketing. We had already co-written with Amy Macy a leading textbook called Record Label Marketing, Tom had written three other books, and I had written Artist Management for the Music Business. But we really needed a specific book to offer students in our new course at ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.