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Chapter 17

THE SOLDIER

MEET THE SOLDIER

Soldiers never falter with their message. Like ants driven to feed their queen, they are inspired by a single purpose and are reluctant to venture off the narrow path. In the presentation realm, this translates into a persona who loves important causes to champion. Soldiers are megaphones for everything that they love, from a brand to a lifestyle philosophy. In everything they do, focusing on the big picture is always top of mind. What’s good for the single ant is probably good for the entire colony, and they are excited to spread the word.

The characteristic of Soldiers is the ability to create a road ...

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