Chapter 9



When Directors walk onstage, people sit up straight in their chairs. Directors command respect, which lends credibility to their presentations, regardless of their public speaking experience.

Directors’ presentations are filled with actionable items that extend far beyond the conference room. They want to see long-term change in their audience, but they will often settle for a meaningful takeaway. The word “change” is key because Directors use presentations as a means to trigger important shifts in others.

How do you recognize this breed of presenter in the wild? If the speaker is asking you to go out ...

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