This second edition of White Space is not Your Enemy or WSINYE is still for the “beginning” visual communicator. Whether you’re already a media pro or hoping to be one soon, we assume our book is your introduction to graphic design and layout. We also assume you’re busy. So we try to cover the basics quickly without being too boring.
Our Big Idea
Our humble little book can’t be everything to everyone. But we did plan it to combine some things typically treated separately:
1. News, PR, advertising & marketing communications:
We address different communications careers together as if they actually interact in the real world. Today’s communications professionals all have to be visual, even the writers. And visual foundations are the same ...