While it’s certainly possible to create readable print and online materials without the use of images, most of us prefer pictures to accompany our reading material. In fact, when it comes to communication, visuals are just as important as type.
Images—photos, illustrations, infographics—set tone, add interest, provide additional information and visually break up intimidating blocks of type. The right image can add color, texture, line and movement to your layouts. The use of images adds eye entry points and communicates visual hierarchy. Images help create rhythm to assist flow, thus providing your readers with much-needed direction, i.e. where ...
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