2 PURPOSE
After his dad passed away, Ben took over as president of the family business. His father was deeply beloved in the community—his death a tragic loss felt by all. The Markham factory manufactured tractor lifts and other equipment for farmers with disabilities. The company was more than just a big economic driver; it was the heart of their small town.
Ben struggled to lead the team in the aftermath of his father’s passing. He described his grief to me as “debilitating.” The loss also showed up in his team. “I was worried about their mental health, too,” he told me.
To honor his father and lift his spirits, Ben decided to hit the road and talk to customers—a favorite pastime of his dad. The first stop was just down the road, where ...
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