December 2013
Intermediate to advanced
753 pages
18h 25m
English
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4. Barrier #2: Failure to Move
In the previous chapter, I voted you in as CEO of GeneQ, Inc., the DNA testing firm. I now want to return you to that role. Recall that your products primarily go to hospitals and labs and are used by doctors and other scientists. However, the market is shifting from sophisticated users to consumers, and from specific tests to panels of tests.
To break through the first barrier of change, you articulated the core contrasts and confronted key scientists with an inescapable encounter in which they met and had to interact with the new type of customer. With this high contract and high confrontation experience, most technical and scientific personnel in your firm capitulated. They threw their arms up and exclaimed, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.