Index
A
AARP (American Association of Retired Persons)
content governance, 226
content marketing challenges, 122
Abramovich, Giselle, 121
Addvocate, 85
Adidas, 198
administrators, 236
advocacy. See brand advocacy
agility of media companies, 56
AIG, 206
Amazon Prime, 44
AMC Theatres, 105
American Association of Retired Persons (AARP)
content governance, 226
content marketing challenges, 122
American Express Open Forum, 180
American Red Cross, 103
analysts, 235
analytics, in Sprinklr example, 48-49
ArCompany, 125
Armano, David, 44
Arnold, Bob, 122
The Atlantic, 189
Audi, 105
audience affinities, 203
audit trails, 209
B
Baer, Jay, 74
Bailey, Kirsten, 76
Baumgartner, Felix, 142
benefits, role in content narrative, 146
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