April 2015
Intermediate to advanced
320 pages
4h 42m
English
Content preview from YouthNation: Building Remarkable Brands in a Youth-Driven Culture
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3The Rise of Electronic Dance Music
The shift from stuff to experiences has had a profound impact on the soundtrack of YouthNation, as the popular center of gravity has seemingly shifted. Hip-hop, largely focused on messages of affluence and excess, is giving way to tech-fueled electronic dance music (EDM) largely rooted in experiences, love, and relationships—in some ways coming full circle to the sixties generation but with a much different look and sound .
The obsession with experiences and the recent explosion of EDM is driving an unprecedented proliferation of DJ-fueled outdoor festivals in the United States. In 2014 EDM festivals topped $1 billion in revenue for the first time while the EDM industry as a whole has now skyrocketed to over $6 billion in revenue. Festivals are now a rite of passage for YouthNation who willingly empties their wallets and braves the crowds with a constant finger on the Instagram trigger. What started with the Lollapalooza festival in the nineties is now an explosion of massive events creating the ultimate experiences for an audience with a thirst for bigger, brighter, and louder happenings. Below is a rundown on a few of the most popular festivals today.
Everything You Wanted to Know about Today's Festival Scene but Were Afraid to Ask
- The Electronic Daisy Carnival (EDC): Occurring annually in Las Vegas, the EDM-centric Electronic Daisy Carnival, (pictured in Figure 3.1) is currently the largest festival in the U.S. In 2014, EDC Las ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.