YouthNation: Building Remarkable Brands in a Youth-Driven Culture

Let's Pivot to Brand Building

As you have probably noticed by this point in the book, YouthNation has ushered in a cultural shift which has forever impacted the American business landscape. The belief structures of brains hardwired to the Internet through the formative years are simply worlds away from Americans of prior generations.

What really fascinates and perplexes me is the divide of those in the know and those on the outside. To think that there is still a massive portion of the U.S. population that has never heard of game changing services like Airbnb, Uber, Snapchat, or Spotify contextualizes how early we are in the YouthNation-led disruption of our nation and our world.

The influence of smartphone proliferation and their role as an extension of YouthNation's limbs is the first step of our bodies being connected to data at all times. By the time you are reading this book, Apple will have rolled out the most successful piece of wearable technology to date: the AppleWatch. We are going to be creating and accessing data faster and more efficiently than ever before.

It isn't just the human body that will be connected to devices and data. The “Internet of things” is a massive movement, which promises to have nearly every physical product connected to the Internet sending and receiving data on its performance and utility. Google's early 2014 acquisition of Nest, which produces Internet-connected thermostats, is just the beginning of a movement by tech titans to have every ...