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YouthNation: Building Remarkable Brands in a Youth-Driven Culture
book

YouthNation: Building Remarkable Brands in a Youth-Driven Culture

by Matt Britton
April 2015
Intermediate to advanced
320 pages
4h 42m
English
Wiley
Content preview from YouthNation: Building Remarkable Brands in a Youth-Driven Culture

Disclosures

Throughout the writing of this book, I did my best to avoid writing about competitors of clients or otherwise biasing the content of this book with my personal interests. Although let's be honest, today everyone competes and everything is connected.

At the time of writing this book I was a shareholder in the following:

  1. Publicis Groupe (owner of MRY and Mr Youth)
  2. Facebook
  3. Google

At the time of writing this book I was also involved in the following:

  1. I was a major shareholder and chairman of the board at CrowdTap.
  2. I was a member of the board of advisors at Pencils Of Promise.
  3. I was a major shareholder and chairman of the board at Smooch Labs (owner of JSwipe).

Several current and former MRY clients at the time of writing were mentioned in this book; they are disclosed throughout where appropriate, but for an updated and full list of clients please visit www.MattBritton.com/clients.

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Publisher Resources

ISBN: 9781118982532Purchase book