April 2015
Intermediate to advanced
320 pages
4h 42m
English
Content preview from YouthNation: Building Remarkable Brands in a Youth-Driven Culture
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Foreword
The most important leadership characteristic to thrive in this ever-changing world is resilience. Resilience is the ability to fall, pick ourselves up from the floor quickly, learn, and continue with our journey. Behind resilience there is an inherent positive outlook on life based on unwavering faith in our purpose, our abilities, and the capability of the teams around us.
—Antonio Lucio
As global chief marketing and communications officer at Visa, I have been at the center of YouthNation's massive disruption to business and culture. Despite the fact that Visa, a brand of enormous scale, processes over 96 billion transactions in 200 countries during the past year, in many ways we are now forced to think and act like a nimble startup to ensure our long-term vitality.
I was deeply honored when Matt asked me to write the foreword for his first book. Matt has been an important thought partner and a key driver of change in our global organization. His electric passion for driving cultural change through social media and his deep knowledge of youth were key elements in Visa's marketing evolution.
The drivers of change below are not specific to the payments industry but have implications for businesses of all types in every corner around the world.
- The over 2 billion smartphone users1 around the world have forever changed the way our world communicates and consumers transact.
- The over 3 billion Internet users around the world now have real-time access to data, tools, and ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.