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YouTube Channels For Dummies, 2nd Edition
book

YouTube Channels For Dummies, 2nd Edition

by Rob Ciampa, Theresa Go, Matt Ciampa, Rich Murphy
September 2020
Beginner
400 pages
10h 8m
English
For Dummies
Content preview from YouTube Channels For Dummies, 2nd Edition

About the Author

Rob Ciampa is a sales, marketing, product, and media strategist, speaker, and author. He works with brands, agencies, tech firms, media companies, and creators on their go-to-market and competitive strategies. Previously, Rob was CMO and VP of Sales for Pixability, helping turn it into one of the world’s top YouTube marketing and media platforms. While there, he launched brands and artists on YouTube and led Pixability’s famed YouTube brand studies across fashion, beauty, consumer electronics, and automotive. Rob holds a BS and MS in computer science and engineering from the University of Massachusetts and an MBA from Boston University, all with honors. He and his team have previously received two Cannes Lions nominations for the use of YouTube video and data. Rob can be found at www.ciampa.com.

Theresa Go is VP of Platform Partnership at Pixability, a YouTube Verified Partner for brand suitability, contextual targeting, and content insights. She manages Pixability’s partnerships with leading social platforms and premium video inventory sources. Theresa is a leading YouTube strategist for many premiere brands and agencies and received one of the first YouTube certifications available. She has spent more than ten years expanding Pixability’s customer base and provides strategic consulting for customers in New York, Chicago, San Francisco, Boston, and the UK. She is also obsessed with immersive video formats and enjoys capturing 360° underwater video while freediving. ...

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Publisher Resources

ISBN: 9781119688051Purchase Link