Chapter 5
Making Plans Both Large and Small
IN THIS CHAPTER
Mapping out your viewers’ experience with your YouTube channel
Determining what content will best engage your audience
Understanding how and why scheduling is critical to channel success
YouTube is a truly massive online community, with more than 500 hours of new video content uploaded every minute and where millions of new subscribers are added every day and a significant proportion of subscribers (both new and old) not only engage with YouTube creators but also frequently take some sort of action while on YouTube, such as buying a product. With so much content to choose from, you need to be authentic, well organized, and consistently active for your channel to attract a growing fan base. Effective planning and a continual review against your goals is critical to success on YouTube. Fortunately, putting your plan together is straightforward, but your goals need to be measured and adjusted on an ongoing basis.
Proper planning is about looking at the big picture first and then working your way through the details in a methodical way. YouTube audiences know the difference between great channels and mediocre channels because ...
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