Index
A
Accel Partners, 30
adapting and evolving your approach to social media, 151–152
advertising in virtual world, shift to, 4
advice to new bloggers
from Danny Devriendt, 193
from Jeff Bullas, 166–167
from Jessica Northey, 185–186
from Lori McNee, 174
from Paul Steele, 178–179
affinity as element required for great social conductors, 137
Amplification score (Klout), 113
Answers (LinkedIn), 39
apps, adding, 33–34
attention as element required for great social conductors, 136
audience
activity ratio, tracking, 158–159
duration, tracking, 155–156
growth, tracking, 157
of key influencers
enthusiasts, focusing on, 115
hobbyists, focusing on, 115
relationship between audience and influencers, 115
timing for connecting with, 115
knowing your,
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