April 2015
Intermediate to advanced
296 pages
6h 49m
English
Overview
Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.
Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:
Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:
- Strategy
- Business Economics
- Finance
- Decision Science
- Accounting
- Operations
- Marketing
- Organisational Behaviour
Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
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