December 2013
Beginner
552 pages
14h 35m
English
Overview
Exporting: The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners—the makers, movers, and shakers in our world—interested in taking their businesses to the next level of growth through exports.
In the old days, creating an international business was left to relatively few--those with the wherewithal to move boatloads of goods into foreign countries. But now, thanks to the Internet, businesses of all sizes have a huge new opportunity to sell both goods and services globally. Yet only 1% of all U.S. businesses export. Why?
Typically, exporting begins with unsolicited inquiries from foreign customers on the web via email, website, blog, or posting on a Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid?
Help is here—Exporting equips you with the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. It also imparts a can-do spirit on exporting, leading to greater revenues, stability, and profitability for your business. Exporting: The Definitive Guide to Selling Abroad Profitably:
Lays out simple steps to conduct market research, find customers, open new markets, get paid, and ship goods and services.
Takes you through the exporting process via the Internet and other means.
Shows how to use social media to expand your international presence.
Provides insider tips and strategies to export efficiently and profitably.
Explains how the U.S. government helps exporters.
Walks readers through the export business plan.
With 70 percent of global buying power lying outside U.S. borders, exporting is not just an option for ambitious entrepreneurs--it’s an absolute must for building and sustaining a successful future.
What you’ll learn
Identify products and services that can be profitably exported.
Use the Internet to facilitate all aspects of exporting, especially marketing.
Develop a clear strategy on how to export.
Export your product or service efficiently and profitably.
Find customers retail and wholesale customers globally, enter new markets, get paid, and ship.
Explore your best territory using statistics and market research.
Develop pricing and prepare documentation.
Leverage the Internet and social media—including using tablets and mobile phones—to boost your online exports.
Who this book is for
Exporting: The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners who are new to exporting and are ready to take their business to the next level of growth. It is also for those who currently export but are looking for new market insights and have a desire to expand into other countries. Finally, it is for those who know that the Internet and social media offer opportunities for exporters but want to see how to best leverage their skills with the newest technologies into greater sales and profits.
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