December 2013
Beginner
552 pages
14h 35m
English
Content preview from Exporting: The Definitive Guide to Selling Abroad ProfitablyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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Contents
Part I: Building Your Foundations for Exporting
Chapter 1: Are You Ready to Export?
Chapter 2: Writing an Export Business Plan
Chapter 3: Prepping For Exports
Chapter 4: The Human Side of an Export Enterprise
Part II: Creating and Using Online Marketing Platforms
Chapter 5: Online Fundamentals
Chapter 6: Creating a Social Media and Networking Presence
Chapter 7: Using e-Commerce and Social Media Sites as Stepping Stones to Export Success
Chapter 8: The E-Commerce Connectivity Craze
Chapter 9: The Mobile World at Work
Chapter 10: Marketing Your Business Worldwide
Part III: Mapping Out Your Export Journey
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