Contents
Part I: Building Your Foundations for Exporting
Chapter 1: Are You Ready to Export?
Chapter 2: Writing an Export Business Plan
Chapter 3: Prepping For Exports
Chapter 4: The Human Side of an Export Enterprise
Part II: Creating and Using Online Marketing Platforms
Chapter 5: Online Fundamentals
Chapter 6: Creating a Social Media and Networking Presence
Chapter 7: Using e-Commerce and Social Media Sites as Stepping Stones to Export Success
Chapter 8: The E-Commerce Connectivity Craze
Chapter 9: The Mobile World at Work
Chapter 10: Marketing Your Business Worldwide
Part III: Mapping Out Your Export Journey
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