December 2013
Beginner
552 pages
14h 35m
English

New Frontiers in Emerging Markets
Brazil, Russia, India, China, and South Africa
In 2013, emerging markets will continue to drive global economic and consumer market growth. Consumer goods companies are overcoming the many challenges of operating in emerging markets by tailoring their strategies accordingly. Key to success is a thorough understanding of the operating environment and consumer trends in these markets.
—Euromonitor International1
Your growth, and possibly even survival, will depend on accessing new customers in international markets.
—Frederick W. Smith, founder, chairman, and CEO, FedEx2
Do you have a product or service that ...
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