
+cruz is a creative director at
Wieden+Kennedy. Formerly
of W+K Tokyo, he has spent
the last 8½ years pursuing
work that is culturally
relevant to his Asian roots,
working with clients such as
Nike, Google, Honda, Aiwa,
Kumon and Mori Building.
As director of W+K Tokyo
Lab, he oversaw the labels
entire visual output from
directing music videos and
DVDs to art directing and
designing its packaging and
online experiences. His work
focuses on the intersection
between art and design,
moving images and digital
narratives, exploring new
frontiers in media hybrids.
Most recently, he joined
W+K’s London office where
he hopes to re-invent himself
and ...