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10 Steps to Successful Business Writing by Jack E. Appleman

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INDEX

 

A

action plans, 64, 65

active verbs, 40–41, 42, 46

active voice, 113–14 advancements,  career, 177–79

aesthetics,  77–80, 141–42

affect vs. effect, 114, 118 agreement, 105, 118–19 apostrophes,  113

approach, problem-solution-next step, 38–40, 46

attention, obtaining, 35–36, 47

audience, 7, 35–36, 43, 46–47, 83–91, 97–99

awkwardness, 24–25

culture,  176–77

customers, letters  to, 94–96, 154–56

 

D

dangling participles, 108 dashes, 103

deep chopping, 32–33, 34 disagreements, 92–94

documents: aesthetics  for, 77–78; analysis of, 5, 11–12; outlines for, 16, 17,

19, 20–22; structured  process as,

19–20

 

B

balanced structure,  54, 60

bottom line, 15, 17, 20

brainstorming,  17, 18–19, 20–22 breaks, 123–24

bullets, ...

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