December 2023
Intermediate to advanced
400 pages
10h 19m
English
book
A Project Guide to UX Design: For User Experience Designers in the Field or in the Making, 3rd Edition
by Russ Unger, Carolyn Chandler
Content preview from A Project Guide to UX Design: For User Experience Designers in the Field or in the Making, 3rd Edition
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8 Personas
Put Your Team in the Shoes of Your Users
Personas can be an essential tool for your user experience design process. This chapter focuses on empowering you with the knowledge and skills needed to create effective personas. By understanding where to gather the right data and apply it, you can create personas that enable your teams and stakeholders to empathize with your users. Personas can provide key insights into your users’ expectations and behaviors and in turn help influence the outcome of design decisions. Armed with this knowledge, you’ll be well-equipped to integrate personas as a powerful tool in your UX design toolkit, when and where they’re called for.
What Are Personas?
Personas are artifacts that describe specific ...