December 2023
Intermediate to advanced
400 pages
10h 19m
English
book
A Project Guide to UX Design: For User Experience Designers in the Field or in the Making, 3rd Edition
by Russ Unger, Carolyn Chandler
Content preview from A Project Guide to UX Design: For User Experience Designers in the Field or in the Making, 3rd Edition
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9 Mapping Methods
From Here to There, and Everywhere in Between. And Back Again.
Mapping in UX design serves as a wayfinding method, helping you understand what needs to happen for users, where users can go, and the behaviors and needs of your users. Mapping not only helps you identify where users are in their journey with your product or service but can also highlight where users may get stuck and where there may be opportunities to improve their experience while delivering additional value to the business. When you add mapping techniques to your quiver of UX arrows, they provide you with invaluable approaches to identifying what exists today and what can be tomorrow for your users.
Before we delve into some more complex mapping ...