September 2012
Intermediate to advanced
510 pages
14h 48m
English
Content preview from Academic and Professional Publishing
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12
Sales, licensing and marketing
Tony O’Rourke
Abstract:
This chapter reviews the sales, licensing and marketing activities undertaken by publishers, and highlights the value the publisher brings to the process of scholarly communication through these activities. It looks at the fundamental and emerging approaches to sales, licensing and marketing of academic content, and considers some of the metrics being used to evaluate the use of content, the development of pricing models and the efforts which the publisher makes to engage and retain customers.
Key words
Sales and licensing
researchers
libraries
consortia
purchasing decision
metrics
marketing
customer retention
pricing models
brand
Introduction
The market for scholarly and professional ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.