CHAPTER 8

PRODUCT DEVELOPMENT

The Agile brand has more or less won the methodology wars. However, much of what has been implemented is faux Agile—people following some of the common practices while failing to address wider organizational culture and processes. For example, in larger companies it’s still common to see months spent on budgeting, analysis, and requirements-gathering before work starts; to see work batched into big projects with infrequent releases; and for customer feedback to be treated as an afterthought. In contrast, both Lean product development and the Lean startup movement emphasize testing your product’s design and business model by performing user research frequently, from the very beginning of the product lifecycle.

Eric ...

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