What Is Cognitive Competence?
Imagine yourself as a manager who works for a business that provides remediation services to end-user customers. Your company is in the business of providing postdisaster services that include cleanup and removal after such things as fires, floods, or broken water pipes. Your employer therefore puts a very high premium on customer service and the firm’s ability to generate new business is a high priority for you as a manager.
You have an annual budget for advertising and you have to choose from various alternatives to place your ads in the media. You can, for example, place ads in newspapers and magazines, or ads on the radio, or commercials on the television, or promote your service ...
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