CHAPTER 7

Cross-Cultural Competence

What Is Cross-Cultural Competence?

The word “culture” comes from the Latin word cultura, which refers to the idea of a cult or worship, and thus this term refers to the result of human interaction (Joynt and Warner 1996). Culture can be defined in its modern usage as acquired knowledge that people use to interpret their experiences and then use that knowledge to generate rules for social behavior. This knowledge is the basis for values, helps create attitudes, and ultimately influences people’s behavior. Most scholars of culture would agree on the following characteristics of culture (Luthans and Doh 2015). First, culture is neither inherited nor biologically based but acquired by learning and experience. Second, ...

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