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Advanced Analytics Methodologies: Driving Business Value with Analytics by Thomas W. Dinsmore, Michele Chambers

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3. Why You Need a Unique Analytics Roadmap

Overview

Although consultants publicly shout that every business is unique, they privately whisper that businesses are all the same. How can that be? Well, at a surface level, businesses appear, especially within an industry, to produce comparable products and use the same processes. So why is it then that some businesses succeed, whereas others stall and some simply fail? It’s not what they do that creates the uniqueness, it’s how they do it. The “what” describes their business strategy and the “how”—or the operational execution of their business strategy—creates their value proposition in the market. Those that distinguish their execution create a unique value proposition that forms sustainable competitive ...

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