September 2014
Beginner to intermediate
336 pages
7h 41m
English
book
Advanced Analytics Methodologies: Driving Business Value with Analytics
by Michele Chambers, Thomas W. Dinsmore
Content preview from Advanced Analytics Methodologies: Driving Business Value with Analytics
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3. Why You Need a Unique Analytics Roadmap
Overview
Although consultants publicly shout that every business is unique, they privately whisper that businesses are all the same. How can that be? Well, at a surface level, businesses appear, especially within an industry, to produce comparable products and use the same processes. So why is it then that some businesses succeed, whereas others stall and some simply fail? It’s not what they do that creates the uniqueness, it’s how they do it. The “what” describes their business strategy and the “how”—or the operational execution of their business strategy—creates their value proposition in the market. Those that distinguish their execution create a unique value proposition that forms sustainable competitive ...
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