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Advanced Analytics Methodologies: Driving Business Value with Analytics by Thomas W. Dinsmore, Michele Chambers

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4. Analytics Can Supercharge Your Business Strategy

Overview

Analytics is one of the tools that can help you create a unique value proposition. Yes, analytics gives you the power to describe what has happened within your industry and business. But more importantly, analytics gives you the ability to discover and automate what you can do to realize revenues and operational savings that directly tie to your specific business strategies. Analytics can give you the power to make complicated trade-off decisions even when the objectives conflict with each other. Analytics can help you make better decisions even when you don’t have a lot of data or the data you have isn’t reliable. Analytics can help surface so-called known unknowns that point out ...

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