Advanced Analytics Methodologies: Driving Business Value with Analytics
by Michele Chambers, Thomas W. Dinsmore
Foreword
In the era of Big Data, customers increasingly recognize the value that advanced analytics offers to differentiate their business. As a result, predictive models turn into critical business assets that can deliver huge benefits, but also require a more rigorous process for the operational deployment in order to generate such business value.
In this context, it is shocking to see that only a small percentage of predictive models are actually deployed and that deployment often takes several months. Organizations face a wide range of business requirements, a host of operational IT solutions and data warehouse platforms, plus a rapidly growing set of data mining tools. For an organization to truly take advantage of the opportunities that ...
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