5. Building Your Analytics Roadmap

Overview

An analytics roadmap is key to creating a unified, holistic vision over time to align analytic projects with a company’s overarching business strategy and goals. As the roadmap evolves, it serves as a communication vehicle for the organization. Although you can create a technology roadmap in many ways, this chapter provides an approach that we’ve used with analytics and had success with in the past.

Step 1: Identify Key Business Objectives

Your analytics roadmap starts with the end in mind; that is, you need to clearly understand what your business objectives are so that your analytic applications help your business achieve its end goals. Whether you use the fundamental value disciplines described ...

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