September 2014
Beginner to intermediate
336 pages
7h 41m
English
book
Advanced Analytics Methodologies: Driving Business Value with Analytics
by Michele Chambers, Thomas W. Dinsmore
Content preview from Advanced Analytics Methodologies: Driving Business Value with Analytics
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5. Building Your Analytics Roadmap
Overview
An analytics roadmap is key to creating a unified, holistic vision over time to align analytic projects with a company’s overarching business strategy and goals. As the roadmap evolves, it serves as a communication vehicle for the organization. Although you can create a technology roadmap in many ways, this chapter provides an approach that we’ve used with analytics and had success with in the past.
Step 1: Identify Key Business Objectives
Your analytics roadmap starts with the end in mind; that is, you need to clearly understand what your business objectives are so that your analytic applications help your business achieve its end goals. Whether you use the fundamental value disciplines described ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.