book

Advanced Analytics Methodologies: Driving Business Value with Analytics

by Michele Chambers, Thomas W. Dinsmore

September 2014

Beginner to intermediate

336 pages

7h 41m

English

Pearson

Read now

Unlock full access

Deliver Business Value and ImpactFocus on the Last MileLeverage KaizenAccelerate Learning and ExecutionDifferentiate Your AnalyticsEmbed AnalyticsEstablish Modern Analytics ArchitectureBuild on Human FactorsCapitalize on ConsumerizationSummary

OverviewBusiness AreaDataApproachPrecisionAlgorithmsEmbeddingSpeedSummary
OverviewCase StudiesSummary
OverviewStep 1: Identify Key Business ObjectivesStep 2: Define Your Value ChainStep 3: Brainstorm Analytic Solution OpportunitiesStep 4: Describe Analytic Solution OpportunitiesStep 5: Create Decision ModelStep 6: Evaluate Analytic Solution OpportunitiesStep 7: Establish Analytics RoadmapStep 8: Evolve Your Analytics RoadmapSummary
OverviewStrategic AnalyticsManagerial AnalyticsOperational AnalyticsScientific AnalyticsCustomer-Facing AnalyticsSummary
OverviewPredictionExplanationForecastingDiscoverySimulationOptimizationSummary
Overview: The Modern Analytics ApproachDefine Business NeedsBuild the Analysis Data SetBuild the Predictive ModelDeploy the Predictive ModelSummary
OverviewStatistics and Machine LearningThe Impact of Big DataSupervised and Unsupervised LearningLinear Models and Linear RegressionGeneralized Linear ModelsGeneralized Additive ModelsLogistic RegressionEnhanced RegressionSurvival AnalysisDecision Tree LearningBayesian MethodsNeural Networks and Deep LearningSupport Vector MachinesEnsemble LearningAutomated LearningSummary
OverviewUser PersonasAnalytic Programming LanguagesBusiness User ToolsSummary
OverviewDistributed AnalyticsPredictive Analytics ArchitectureModern SQL PlatformsSummary
OverviewCultureData Scientist RoleSummary
OverviewCentralized versus Decentralized Analytics TeamCenter of ExcellenceChief Data Officer versus Chief Analytics OfficerLab TeamAnalytic Program OfficeSummary
Unsupervised Feed-Forward ArchitecturesKohonen’s Self-Organizing MapRelated Neural Network ArchitecturesExamples and Related Neural Network ModelsReferences

Content preview from Advanced Analytics Methodologies: Driving Business Value with Analytics

14. What Are You Waiting For? Go Get Started!

The right strategy for using Modern Analytics is to create and execute your unique analytics roadmap. But do you have to wait till you create and prioritize your analytic projects? Absolutely not!

While you’re developing your unique analytics roadmap, identify “no-brainers.” These are the low-hanging fruit that have clearly identifiable business value and are easy to build out with the existing infrastructure, tools, and people you have on your team. By doing this, you start building credibility with analytics and producing meaningful business impact. Be sure to fold in these quick wins to the closed-loop process so that they aren’t orphaned and that you seek continual improvements from these quick ...