Chapter 23. A Case Study: Bomb Shelter Studios

The flight was a long one, but the conference had been a success. Flights back from the East Coast were always the hardest, but on this flight Frank had upgraded to first class, exchanging some of his frequent-flyer miles for a bit more room and comfort. Reflecting on the week’s events, Frank settled into his seat.

As a product manager for Bomb Shelter Studios, Frank knew that the company’s latest game, Deep Black & White, would do well. It played a game called Go that was extremely popular in Japan, China, and Korea but had only a moderate following in Europe, North America, and the rest of the world. The programmers on his team had come up with artificial intelligence breakthroughs that allowed ...

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