January 2014
Intermediate to advanced
736 pages
70h 43m
English
Content preview from Android™ How to Program, Second Edition
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9.13. Marketing Your Apps
Once your app has been published, you’ll want to market it to your audience.11 Viral marketing through social media sites such as Facebook, Twitter, Google+ and YouTube can help you get your message out. These sites have tremendous visibility. According to a Pew Research Center study, 72% of adults on the Internet use social networks—and 67% of those are on Facebook.12 Figure 9.16 lists some of the most popular social media sites. Also, e-mail and electronic newsletters are still effective and often inexpensive marketing tools.
11. To learn more about marketing your Android apps, check out the book Android Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes.
12. http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx ...
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