January 2014
Intermediate to advanced
736 pages
70h 43m
English
Content preview from Android™ How to Program, Second Edition
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9.3. Pricing Your App: Free or Fee
You set the prices for your apps that are distributed through Google Play. Many developers offer their apps for free as a marketing, publicity and branding tool, earning revenue through increased sales of products and services, sales of more feature-rich versions of the same apps and sales of additional content through the apps using in-app purchase or in-app advertising. Figure 9.7 lists ways to monetize your apps.
Ways to monetize an app
• Sell the app in Google Play.
• Sell the app in other Android app marketplaces.
• Sell paid upgrades.
• Sell virtual goods (Section 9.5).
• Sell an app to a company that brands it as their own.
• Use mobile advertising services for in-app ads (Section 9.4).
• Sell in-app ...
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