4
CAN PEOPLE TRUST YOU?
Influence Begins with Trust
9:33 a.m. Jason's phone rings. It's an irate Brenda Baldwin, director of online support, widely considered number two in the educational technology department. She's in charge of Reynolds Ed's company Web site.
“You guys are letting us down,” she says in a voice heavy with accusation.
“What's the problem?” Jason manages to ask in spite of his surprise. Another problem. More anxiety. Jason has met Baldwin but he's never worked with her. She has a reputation for being tough to deal with, someone who always tries to keep others on the defensive.
“All the marketing and promotion material you're supposed to have ready for the Web site, right? We're doing a major revision, including the addition ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access