Better Business, 5/e

Team Time

The Competitive Edge

You now know that competition arises when two or more businesses contend to attract consumers and gain an advantage over one another. Divide into three groups: Company A, Company B, and Consumers.

Process

1. Step 1. Companies A and B. Collectively decide what type of business you want to represent, for example, sports apparel companies, beauty salons, or pet care agencies. Then choose a product or service applicable to that type of business. (Both groups should choose the same type of business and product or service.)

2. Step 2. Companies A and B. Decide how you will present your product to your customers. Focus on the following factors:

   • Packaging/presentation

   • Price/budget

   • Quality

   Consumers. Compile a list of what ...