Skip to Main Content
Better Business, 5/e
book

Better Business, 5/e

by Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
January 2017
Intermediate to advanced content levelIntermediate to advanced
500 pages
33h 23m
English
Pearson
Content preview from Better Business, 5/e

Chapter 4 Summary

  1. 4-1 Identify the implications of the globalization markets and production, and explain why globalization has accelerated so rapidly.

  • The globalization of markets refers to the movement away from thinking of the market as being local or national to being the entire world. Businesses need to “think globally but act locally,” which means that companies must market their products so that they appeal to their local customers.

  • The globalization of production refers to the trend of individual firms to disperse parts of their production processes to different locations around the world to take advantage of lower costs or enhance the quality of products. The globalization of production often involves outsourcing, which is contracting ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Shift Ahead

Shift Ahead

Allen Adamson, Joel Steckel

Publisher Resources

ISBN: 9780134522746