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Better Business, 5/e
book

Better Business, 5/e

by Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
January 2017
Intermediate to advanced content levelIntermediate to advanced
500 pages
33h 23m
English
Pearson
Content preview from Better Business, 5/e

Objective 13-2 Modifying Existing Products and Product Lines

  1. Describe product differentiation and the role it plays in product development, and explain the different classifications of consumer products and business-to-business products.

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ISBN: 9780134522746