Index

NUMBERS

5-minute presentations, preparing, 155

15-minute presentations, preparing, 155

45-minute presentations, preparing, 155

A

Act I. See also three-part story structure

adding graphics, 233235

Challenge headline, 8991

closing, 101102

decision points, 120

Desire headline, 92

in first five slides, 63

headlines, 86, 102

increasing visual impact, 188

inspiration from screenwriters, 104

linking slides with visual story, 187188

Map headline, 95

persuasive education, 109

Plan presentation, 274

problems faced by audience, 106107

screen test, 104105

setting up, 5354, 8081

sketching slides, 175

slides and visual story, 187188

stories and templates, 105

story of advertising, 108

storytelling foundation, 269

strategic collage, 107108

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