Chapter 3. Three Types of Organizational Change


I don't want to use the word reorganization. Reorganization to me is shuffling boxes, moving boxes around. Transformation means that you're really fundamentally changing the way the organization thinks, the way it responds, the way it leads. It's a lot more than just playing with boxes.

 --Lou Gerstner

The Inuit people are widely believed to have twenty different words to describe "snow," all referring to the same cold, white stuff. When you are as familiar with something as the Inuit people are with the different types of snow, you recognize subtle differences and distinctions that the rest of us do not see. These distinctions enable the Inuit people to deal appropriately with the challenges of ...

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