Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, Second Edition

Chapter 10. The Book Yourself Solid Networking Strategy

Some cause happiness wherever they go; others, whenever they go.

—Oscar Wilde

Networking, Ugh!

It's possible that—like the thought of marketing and sales—the thought of networking may make you cringe. When most service professionals hear the word networking, they think of the old-school business mentality of promotional networking at meet-and-greet events where everyone is there to schmooze and manipulate one another in an attempt to gain some advantage for themselves or their business.

Who wouldn't cringe at the thought of spending an hour or two exchanging banalities and sales pitches with a phony smile plastered on your face to hide your discomfort? If it feels uncomfortable, self-serving, and deceptive, chances are all those business cards you collected will end up in a drawer of your desk never to be seen again because you'll so dread following up that you'll procrastinate until they're forgotten.

Take heart, because it doesn't have to be that way. The Book Yourself Solid Networking Strategy operates from an entirely different perspective—networking is all about connecting and sharing with others. All that's necessary is to shift your perspective from one of scarcity and fear to one of abundance and love. With the Book Yourself Solid Networking Strategy, the focus is on sincerely and freely giving and sharing, and by doing so, building and deepening mutually beneficial relationships with others. Networking is all about making ...